-I’m the Founder and Managing Director of LAB:OM LTD, a global retail design and visual merchandising practice based in Hong Kong and Saigon. I studied Applied Arts followed by an Architecture degree in Paris. I worked with Jean Nouvel, Philippe Starck and also as a movie director for TV Ads, video clips before settling up in Asia 15 years ago.

-In Hong Kong I was L’Oreal Luxe Travel Retail Asia Pacific Retail Design & Visual Merchandising Director, Jurlique International Creative Director prior to the creation of LAB:OM LTD.

-LAB:OM agency focuses on creating retail design, visual merchandising as well as customer experience for luxury brands in the field of cosmetic, spirits and fashion accessories. Aside of this I collaborate with National University of Singapore as visiting lecturer on various design projects since 8 years.


With the right mindset only the sky is the limit:

LAB:OM is a Global Retail Design Practice focusing on Retail Identity, Retail Strategy, Retail Guideline, Store & Campaign Roll out as well as Project Management for luxury brands.

We think about Global Retail Design as a conceptual means of expression and interaction.

We are specialized in luxury Global Retail Design and Visual Merchandising with 15+ years experience in the trade. From ideas to implementation we are supporting your retail strategy and excellence.


we believe good intentions + wrong design = bad results


We love space, creating space that works and filling it with meaning, relevance and beauty.

We like to twist and look from a different angle at your needs, brand DNA being the corner stone of our every projects.


We are collaborating and creating to help your brand. Our team is made up of a diverse bunch. We value culture of each and every individual to create compelling brand moments that make commercial impact.

All of us are sharing the same moto “all you need to know is that it’s possible” Wolf, an Appalachian trail hiker.


Adding value and business to brands. We think great creative design must always drive great commercial results.

It shows not only in the quality of the work our agency creates, but the long-term partnerships we build with our clients too.


We are here to help your business do better business. Our aim is to make a meaningful difference to your brand, your strategy, your retail space because all the above are linked.

We create design, manufacture and install boutique, shop in shop, corner, pop up store, promotional event, POSM material, and many more… We also develop brand guidelines providing key instructions about how specific elements of a brand should be used in order to respect the brand DNA.

Retail Design


Based on your brief we are designing your point of sale focusing on your brand DNA, zoning and the most important: we put your customers at the centre of everything.

Visual Merchandising


We activate your product launch with customer’s impact in mind. Head turning and traffic stopper are our driver. Creativity and fast delivery are Visual Merchandising bones.

Project Management


We have a factory in China with 80 workers. From mechanical drawings, quality control to shop fitting, we follow up the process in full to deliver the highest quality turn key solution.


We are super happy having the luxury to work everyday on what we love to do. We work with brands to grow their business through the first touch points with their customer, Physical Retail. We design and produce boutiques, shop in shop, corners, pop up stores, promotional events…