We are LAB:OM agency

A leading design and creative production agency based in Hong Kong, Ho Chi Minh city and Paris

We are here to help brands engage with their customers through experiential marketing,
brand activation, consumer engagement and production around the world.

About us?

We are here to help your business do better business. Our aim is to make a meaningful difference to your brand, your strategy, your retail space because all the above are linked.

We create design, manufacture and install boutique, shop in shop, corner, pop up store, promotional event, POSM material, and many more… We also develop brand guidelines providing key instructions about how specific elements of a brand should be used in order to respect the brand DNA.

Retail
Identity

This is important for a brand to have a significant impact in today’s competitive market. We value brand DNA, clear message, zoning and the most important: we put your customers at the centre of everything. We activate your product launch with customer’s impact in mind.

Retail
Strategy

We are bond on rolling out and adapt brands DNA in various type of channel such as Travel Retail and Domestic. We define and locally adapt concepts to fit in with all types of existing configurations. Creativity, head turner / traffic stopper and fast delivery are RD & VM bones.

Retail
Guideline

Because your point of sale implementation is the most important we team up with brands on creating original Retail Guideline in accordance with brand DNA and requirements keeping in mind the audience you want to reach in order to secure a WWD brand consistency.

Store & Campaign
Roll Out

From your brief, a blank page and the local datas such as customer flow, competitors location as well as retailer’s constraints we will define the best zoning. We locally adapt your look in order to maximize your visibility, story telling and help you grow your business.

Project
Management

We have a partner production facility in China with 80 workers. From tendering, sourcing, mechanical drawings, prototyping, quality control to shop fitting, we follow up the process from A to Z to deliver the highest quality turn key solution your brand deserve.

Dream Team

At LAB:OM we are following an organizational culture based on fundamental and strong values.

Our goal is developed with the idea of truly understanding our client’s individual requirements and expectations while working together to ensure that we exceed these needs.  We offer a great range of services and focus on customizing individual brand needs.

Every great design begins with an even better story!

LAB:OM agency focuses on creating retail design, visual merchandising as well as customer experience for luxury brands in the field of cosmetic, perfumes, spirits and fashion accessories.

Fanny

Art Director | Architecture

Huy

Retail Design & Visual Merchandising Designer

Tam

Retail Design & Visual Merchandising Designer

Dang

Retail Design & Visual Merchandising Designer

Alain

Administration & Finance Director

Iris

Retail Design & Visual Merchandising Manager

Join us now!

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Join us now!

Olivier

Founder

THREE IMPORTANT VALUES

we believe good intentions + wrong design = bad results

SPACE

We love space, creating space that works and filling it with meaning, relevance and beauty.

We like to twist and look from a different angle at your needs, brand DNA being the corner stone of our every projects.

AGILITY

We are collaborating and creating to help your brand. Our team is made up of a diverse bunch. We value culture of each and every individual to create compelling brand moments that make commercial impact.

All of us are sharing the same moto “all you need to know is that it’s possible” Wolf, an Appalachian trail hiker.

QUALITY

Adding value and business to brands. We think great creative design must always drive great commercial results.

It shows not only in the quality of the work our agency creates, but the long-term partnerships we build with our clients too.