Flagship Outlet Bar Design in Ho Chi Minh City, Vietnam

We’re honored to have been selected to design the Tiger Beer Flagship Outlet Bar in Ho Chi Minh City. B3 Beer Bar stands out as one of the trendiest and most welcoming bars in town. For this project, we’ve collaborated with the incredibly talented local graffiti artist @Subyone to craft an artwork that encapsulates the essence of Tiger DNA alongside iconic landmarks of HCM city. At LAB:OM, our primary design concept revolves around expressing the Tiger DNA language, seamlessly integrating the brand’s codes in a sophisticated and trendy manner while preserving the unique identity of the outlet itself.