Store Design in Tokyo, Japan

From Paris to Tokyo, Etat Libre d’Orange unfolds new story in a new boutique in Omotesando, Tokyo, designed by LAB:OM. Outside, the boutique stands out in Etat Libre d’Orange’s iconic blue, marked by the brand’s signature cocarde and designed as a bold, photogenic destination along the streetscape of Omotesando. Inside, the space unfolds from display to discovery. A fragrance library showcases the house’s key collections, while campaign visuals and candles deepen the brand atmosphere. At the center, a rotatable fragrance bar with streamlined curves encourages interaction from every angle. Warm lighting softens the contrast with the busy street outside, creating a more intimate experience within the world of Etat Libre d’Orange.