Pop-up Store Design in Chengdu, China

Amouage marks its first presence in Chengdu through a pop-up store at Chengdu SKP. Taking inspiration from the rich tones of the Guidance Collection, the design balances soft desert-inspired colours with raw rammed-earth textures and brutalist forms, creating a contrast between softness and structure. The space reflects the collaboration between tradition and modernity through a bold yet refined visual language.