Pop-up Store Design in Seoul, Korea

Located near Dosan Park in Seoul, Amouage’s first ephemeral boutique in Seoul is designed as a calm and welcoming space for discovery. Designed by LAB:OM Agency, the boutique draws inspiration from the landscapes and culture of Oman, expressed through soft sculptural forms, warm tones, and natural materials that create a sense of warmth and depth. Together, these elements bring a sense of Oman into the heart of Seoul, offering a more intimate, grounded, and sensorial retail experience.